Developing a Public Relations Plan Essay Example | Topics and Well Written Essays - 1000 words

Developing a Public Relations Plan - Essay Example The American Red Cross is the US affiliate to International Red Cross and Red Crescent Societies. The organization does not have business profits as its motive of operation. On the other hand, the mission of American Red Cross is to help and save the people of the society by providing them shelter, food, education and basic amenities of life during the conditions of emergency. The purpose of the American Red Cross is to lend a helping hand as life support to the destitute and people affected because of disasters. The disasters may be natural as well as man-made. American Red Cross serves the noble cause of supporting the section of the society who are helpless and are in need of basic amenities for existence. Facts and rationale: the event that created negative publicity The American Red Cross elected its seventh CEO, Gail. J. McGovern amidst scandals involving their former CEO in 2007. Post-election of the seventh president, the American Red Cross lay off around one thousand employe es from its operational work force. The job cuts imposed by the senior management was brought about in order to restore a balance in the financial condition of the non-profit organization in a situation of crunch in the fund raising activities. The squeeze in the donation receipt in the denominations of the dollar as sources of funds for the organization led to the job cuts of around one thousand workers. ... The public relation between the organization and the society is extremely important for carrying out their welfare activities. Thus negative publicity due to this event laid to the public relations crisis. Goals of campaign: rationale behind choosing these goals The goals of the campaign are to reduce the caused damages due to the occurrence of public relations crisis. The specific goals include sustaining the public image of the organization that has developed over the years, maintain the confidence level of the public on the operations of the organization and also maintain a continuous flow of donations to the organization as a major source of fund for its operations. The reason behind choosing these goals is to maintain a healthy public relation with the society which is the key to effective operations of the organization. The organization provides relief, shelter, food, education and other basic amenities of life to the helpless people of the society and to the victims of disaste rs. These are funded majorly from the donations of the public. The organization conducts fund raising campaign in order to raise money from the people. Thus, healthy public relations are required to be maintained by the organization with the people of the society. In order to restrict the damage due to the situation of public relations crisis from the job cuts imposed, these goals have been chosen as a part of the damage control campaign. Steps to achieve the goals The steps to be taken in order to achieve the goals are to be designed in a calculated manner. A crisis communication plan needs to be set up by the organization. As a part of the crisis communication plan, the content of communication with the public needs to be prepared